Legend has it that a Welsh prince called Madoc discovered the Americas in 1170, some three hundred years prior to Christopher Columbus. Legend also says Madoc and his men mated with Native Americans, thereby creating a Welsh Indian tribe whose existence belongs to myth.
Such a tale is ideal for Gruff Rhys, the Welsh psychedelic pop artist who has specialized in eccentricity from his very first recording with Super Furry Animals. American Interior captures Rhys’ own attempt to retrace the footsteps of explorer John Evans, who set out in the 1790s to find the lost Welsh-speaking tribe. Evans didn’t find the tribe and for Rhys the journey itself is the destination, a journey he chronicled in a film, in a book, and in this concept album.

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