If you make an album that sounds different to what you’ve done in the past, listeners will complain that it doesn’t sound like your previous work. If you make an album that doesn’t stray from the path, however, listeners will then criticize you for not having any new ideas. It’s getting harder and harder to please anyone any of the time, let alone some people some of the time, so what exactly is the solution? On their third studio album, Vancouver-via-Vernon’s Mock Media might have perfected their masterplan: sound like everybody and nobody else simultaneously.
While plenty of bands will be afraid to leave their comfort zone out of fear that they’ll create something misaligned with their established sound, this is a band that already existed…

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