Canadian duo Softcult’s gorgeous debut album takes its title from the famous Alexander Den Heijer quote: “When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” The idea of fearless change in pursuit of something better is a mission statement Mercedes and Phoenix Arn-Horn know well. The twins spent more than a decade playing in pop–rock group Courage My Love, but walked away in 2020 after life on a major label got too stifling to continue.
Softcult arrived shortly after in 2021 with Another Bish, a spiky dream-pop anthem that saw the pair refusing to be tamed. Four grungy, Riot Grrl-influenced EPs followed alongside handmade zines, a close-knit online community and tours supporting Muse and Incubus.

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