Remember when Matmos’ Drew Daniel posted about “hit em,” an imaginary electronic genre at 212 bpm and in 5/4 time? Seoul-based producer Guinneissik was one of many across the world who submitted an interpretation: “London Hammer,” a noisy techno belter with screamo vocals, later included on the resulting Machinedrum-curated compilation. But 2024 was already shaping up to be Guinneissik’s breakout year, with his slow-building trance single “Farewell Two Shell” nominated for Best Electronic Song at the Korean Music Awards. Daniel’s infamous tweet might have sparked Guinneissik’s entry into an international story, but the kindling had been accumulating for years.
Learning the ropes of Ableton from Korean electro-house pioneer KIRARA, Guinneissik…