For anybody still convinced that Geese’s explosion in popularity was a fully botted psy-op rather than the natural byproduct of present-day digital marketing in a culture starved for new rock’n’roll saviors (and, you know, an album that’s actually good), allow me to offer Heathers as an analogue study. The solo project of one Heath Michael Thomas, a 23-year-old kid from the town of Cape Girardeau, Missouri, Heathers until now has primarily existed as a TikTok page where Thomas performs a constellation of various crunchy covers: Big Star, Ween, Frost Children, music from Earthbound, Kings of Leon, Gram Parsons, and, naturally, Geese. His page has a respectable few thousand followers, but nothing stratospheric. Nevertheless, his debut album,…

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